Why is translation important in media?

Translation is important if you want to communicate with people who don´t speak your language. While this is a noble goal, the question remains how translations should be financed. The answer leads to the business model of the entity that needs translations. Publishing houses need translations because they cannot sell a Japanese book profitably in … Read more

Can androids write love letters?

In 2012, we started working on the first machine translation projects at GTU. Our clients sent us pre-translated files and it was our task to post-edit the translation. The quality of this pre-translated content was appalling, often hilarious and almost always frustrating. By 2022, the frustration has given way to admiration, or even fear because … Read more