{"id":1521,"date":"2022-03-22T10:45:39","date_gmt":"2022-03-22T10:45:39","guid":{"rendered":"https:\/\/gtu.agency\/what-we-do\/"},"modified":"2023-03-16T15:47:51","modified_gmt":"2023-03-16T15:47:51","slug":"que-hacemos","status":"publish","type":"page","link":"https:\/\/gtu.agency\/es\/que-hacemos\/","title":{"rendered":"Servicios"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"1521\" class=\"elementor elementor-1521 elementor-51\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ba31b2b elementor-section-stretched elementor-section-height-min-height elementor-section-boxed elementor-section-height-default elementor-section-items-middle\" data-id=\"ba31b2b\" data-element_type=\"section\" data-e-type=\"section\" id=\"Translation\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-a3961c6\" data-id=\"a3961c6\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b170e55 elementor-widget elementor-widget-heading\" data-id=\"b170e55\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">servicios<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b226034 elementor-widget elementor-widget-heading\" data-id=\"b226034\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Traducci\u00f3n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2cd4765 elementor-widget elementor-widget-text-editor\" data-id=\"2cd4765\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>La traducci\u00f3n es el proceso de traducir un texto de una lengua a otra. El enfoque de un proyecto de traducci\u00f3n depende de por qu\u00e9 un contenido determinado se ha creado en primera instancia. Por ejemplo, hay contenido de preventa que sirve para convencer a clientes potenciales de que compren un producto. Hay contenido posventa que sirve para dar instrucciones de uso una vez que el cliente ha comprado un producto. Hay contenido jur\u00eddico que establece el marco legal necesario para llevar a cabo una operaci\u00f3n comercial. Luego est\u00e1 el software, que es un producto y contenido al mismo tiempo. Y muchos m\u00e1s.<\/p><p>Para crear cada tipo de contenido se requiere cierta especializaci\u00f3n, y lo mismo ocurre con la traducci\u00f3n.<\/p><p>En GTU cada proyecto de traducci\u00f3n tiene tres pilares b\u00e1sicos: traducci\u00f3n, edici\u00f3n y control de calidad. Es lo que conocemos como el principio de los cuatro ojos: el trabajo del traductor es corregido por un segundo ling\u00fcista y posteriormente revisado con una herramienta que sirve para detectar cosas como incoherencias o errores de precisi\u00f3n terminol\u00f3gica u ortograf\u00eda.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-gcursor=\"{&quot;cursorType&quot;:&quot;icon&quot;,&quot;cssSelector&quot;:&quot;&quot;,&quot;delay&quot;:0.01,&quot;pulse&quot;:&quot;&quot;,&quot;buzz&quot;:&quot;&quot;,&quot;cursorDot&quot;:&quot;&quot;,&quot;magnet&quot;:false,&quot;glass&quot;:&quot;none&quot;,&quot;elementSettings&quot;:{&quot;value&quot;:{&quot;url&quot;:&quot;https:\\\/\\\/gtu.agency\\\/wp-content\\\/uploads\\\/2022\\\/03\\\/noun-cursor-4717894.svg&quot;,&quot;id&quot;:996},&quot;library&quot;:&quot;svg&quot;}}\" data-pa_mobile_disabled=\"\" class=\"elementor-element elementor-element-2a03cd6 premium-gCursor-yes elementor-widget elementor-widget-button\" data-id=\"2a03cd6\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;premium_global_cursor_switcher&quot;:&quot;yes&quot;,&quot;pa_cursor_icon&quot;:{&quot;value&quot;:{&quot;url&quot;:&quot;https:\\\/\\\/gtu.agency\\\/wp-content\\\/uploads\\\/2022\\\/03\\\/noun-cursor-4717894.svg&quot;,&quot;id&quot;:996},&quot;library&quot;:&quot;svg&quot;},&quot;pa_cursor_type&quot;:&quot;icon&quot;,&quot;cursor_lq_effect&quot;:&quot;none&quot;}\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/gtu.agency\/es\/contacto\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">CONTACTE CON NOSOTROS<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-6a19b2d\" data-id=\"6a19b2d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8114bd8 elementor-widget elementor-widget-premium-img-layers-addon\" data-id=\"8114bd8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"premium-img-layers-addon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\r\n\t\t<div class=\"premium-img-layers-wrapper\" data-devices=\"[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;]\">\r\n\t\t\t<ul class=\"premium-img-layers-list-wrapper\">\r\n\t\t\t\t\r\n\t\t\t\t\t\t<li class=\"premium-img-layers-list-item  elementor-repeater-item-bee583e premium-img-layer-zoomin\" style=\"opacity: 0\" data-settings=\"{&quot;animation&quot;:&quot;fadeInLeft&quot;,&quot;duration&quot;:&quot;animated-&quot;,&quot;delay&quot;:0}\" data-float=\"true\" data-float-translate=\"true\" data-floatx-start=\"-5\" data-floatx-end=\"5\" data-floaty-start=\"-5\" data-floaty-end=\"5\" data-float-translate-speed=\"1\" data-layer-hide=\"&quot;&quot;\">\r\n\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"297\" height=\"297\" src=\"https:\/\/gtu.agency\/wp-content\/uploads\/2022\/06\/edicion.png\" class=\"attachment-full size-full premium-img-layers-image\" alt=\"\" srcset=\"https:\/\/gtu.agency\/wp-content\/uploads\/2022\/06\/edicion.png 297w, https:\/\/gtu.agency\/wp-content\/uploads\/2022\/06\/edicion-150x150.png 150w\" sizes=\"(max-width: 297px) 100vw, 297px\" \/>\r\n\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\r\n\t\t\t\t\t\t<\/li>\r\n\t\t\t\t\r\n\t\t\t\t\t\t<li class=\"premium-img-layers-list-item  elementor-repeater-item-e9e99b5 premium-img-layer-zoomin\" data-float=\"true\" data-float-translate=\"true\" data-floatx-start=\"-5\" data-floatx-end=\"5\" data-floaty-start=\"7\" data-floaty-end=\"19\" data-float-translate-speed=\"1\" data-layer-hide=\"&quot;&quot;\">\r\n\t\t\t\t\t\t<img decoding=\"async\" width=\"270\" height=\"270\" src=\"https:\/\/gtu.agency\/wp-content\/uploads\/2022\/06\/tradcuccion.png\" class=\"attachment-full size-full premium-img-layers-image\" alt=\"\" srcset=\"https:\/\/gtu.agency\/wp-content\/uploads\/2022\/06\/tradcuccion.png 270w, https:\/\/gtu.agency\/wp-content\/uploads\/2022\/06\/tradcuccion-150x150.png 150w\" sizes=\"(max-width: 270px) 100vw, 270px\" \/>\r\n\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\r\n\t\t\t\t\t\t<\/li>\r\n\t\t\t\t\r\n\t\t\t\t\t\t<li class=\"premium-img-layers-list-item  elementor-repeater-item-a052f07 premium-img-layer-zoomin\" data-float=\"true\" data-float-translate=\"true\" data-floatx-start=\"-5\" data-floatx-end=\"5\" data-floaty-start=\"-5\" data-floaty-end=\"5\" data-float-translate-speed=\"1\" data-float-opacity=\"true\" data-float-opacity-value=\"0.5\" data-float-opacity-speed=\"1\" data-layer-hide=\"&quot;&quot;\">\r\n\t\t\t\t\t\t<img decoding=\"async\" width=\"194\" height=\"194\" src=\"https:\/\/gtu.agency\/wp-content\/uploads\/2022\/06\/servicios-auxiliares.png\" class=\"attachment-full size-full premium-img-layers-image\" alt=\"\" srcset=\"https:\/\/gtu.agency\/wp-content\/uploads\/2022\/06\/servicios-auxiliares.png 194w, https:\/\/gtu.agency\/wp-content\/uploads\/2022\/06\/servicios-auxiliares-150x150.png 150w\" sizes=\"(max-width: 194px) 100vw, 194px\" \/>\r\n\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\r\n\t\t\t\t\t\t<\/li>\r\n\t\t\t\t\t\t\t\t\t\t\t<\/ul>\r\n\t\t<\/div>\r\n\r\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0e3d4c6 elementor-section-height-min-height elementor-section-stretched elementor-reverse-mobile elementor-section-boxed elementor-section-height-default elementor-section-items-middle\" data-id=\"0e3d4c6\" data-element_type=\"section\" data-e-type=\"section\" id=\"Transcreation\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-c320b0a\" data-id=\"c320b0a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bf37b97 elementor-widget elementor-widget-premium-img-layers-addon\" data-id=\"bf37b97\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"premium-img-layers-addon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\r\n\t\t<div class=\"premium-img-layers-wrapper\" data-devices=\"[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;]\">\r\n\t\t\t<ul class=\"premium-img-layers-list-wrapper\">\r\n\t\t\t\t\r\n\t\t\t\t\t\t<li class=\"premium-img-layers-list-item  elementor-repeater-item-bee583e premium-img-layer-zoomin\" style=\"opacity: 0\" data-settings=\"{&quot;animation&quot;:&quot;fadeInLeft&quot;,&quot;duration&quot;:&quot;animated-&quot;,&quot;delay&quot;:0}\" data-float=\"true\" data-float-translate=\"true\" data-floatx-start=\"-5\" data-floatx-end=\"5\" data-floaty-start=\"-5\" data-floaty-end=\"5\" data-float-translate-speed=\"1\" data-layer-hide=\"&quot;&quot;\">\r\n\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"297\" height=\"298\" src=\"https:\/\/gtu.agency\/wp-content\/uploads\/2022\/06\/Group-71.png\" class=\"attachment-full size-full premium-img-layers-image\" alt=\"\" srcset=\"https:\/\/gtu.agency\/wp-content\/uploads\/2022\/06\/Group-71.png 297w, https:\/\/gtu.agency\/wp-content\/uploads\/2022\/06\/Group-71-150x150.png 150w\" sizes=\"(max-width: 297px) 100vw, 297px\" \/>\r\n\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\r\n\t\t\t\t\t\t<\/li>\r\n\t\t\t\t\r\n\t\t\t\t\t\t<li class=\"premium-img-layers-list-item  elementor-repeater-item-e9e99b5 premium-img-layer-zoomin\" data-float=\"true\" data-float-translate=\"true\" data-floatx-start=\"-5\" data-floatx-end=\"5\" data-floaty-start=\"7\" data-floaty-end=\"19\" data-float-translate-speed=\"1\" data-layer-hide=\"&quot;&quot;\">\r\n\t\t\t\t\t\t<img decoding=\"async\" width=\"270\" height=\"270\" src=\"https:\/\/gtu.agency\/wp-content\/uploads\/2022\/06\/tradcuccion.png\" class=\"attachment-full size-full premium-img-layers-image\" alt=\"\" srcset=\"https:\/\/gtu.agency\/wp-content\/uploads\/2022\/06\/tradcuccion.png 270w, https:\/\/gtu.agency\/wp-content\/uploads\/2022\/06\/tradcuccion-150x150.png 150w\" sizes=\"(max-width: 270px) 100vw, 270px\" \/>\r\n\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\r\n\t\t\t\t\t\t<\/li>\r\n\t\t\t\t\r\n\t\t\t\t\t\t<li class=\"premium-img-layers-list-item  elementor-repeater-item-a052f07 premium-img-layer-zoomin\" data-float=\"true\" data-float-translate=\"true\" data-floatx-start=\"-5\" data-floatx-end=\"5\" data-floaty-start=\"-5\" data-floaty-end=\"5\" data-float-translate-speed=\"1\" data-float-opacity=\"true\" data-float-opacity-value=\"0.5\" data-float-opacity-speed=\"1\" data-layer-hide=\"&quot;&quot;\">\r\n\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"230\" height=\"229\" src=\"https:\/\/gtu.agency\/wp-content\/uploads\/2022\/06\/control-de-calidad.png\" class=\"attachment-full size-full premium-img-layers-image\" alt=\"\" srcset=\"https:\/\/gtu.agency\/wp-content\/uploads\/2022\/06\/control-de-calidad.png 230w, https:\/\/gtu.agency\/wp-content\/uploads\/2022\/06\/control-de-calidad-150x150.png 150w\" sizes=\"(max-width: 230px) 100vw, 230px\" \/>\r\n\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\r\n\t\t\t\t\t\t<\/li>\r\n\t\t\t\t\r\n\t\t\t\t\t\t<li class=\"premium-img-layers-list-item  elementor-repeater-item-59d26f8 premium-img-layer-zoomin\" data-float=\"true\" data-float-translate=\"true\" data-floatx-start=\"-5\" data-floatx-end=\"5\" data-floaty-start=\"-5\" data-floaty-end=\"5\" data-float-translate-speed=\"1\" data-float-opacity=\"true\" data-float-opacity-value=\"0.5\" data-float-opacity-speed=\"1\" data-layer-hide=\"&quot;&quot;\">\r\n\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"229\" height=\"229\" src=\"https:\/\/gtu.agency\/wp-content\/uploads\/2022\/06\/correcion-de-estilo.png\" class=\"attachment-full size-full premium-img-layers-image\" alt=\"\" srcset=\"https:\/\/gtu.agency\/wp-content\/uploads\/2022\/06\/correcion-de-estilo.png 229w, https:\/\/gtu.agency\/wp-content\/uploads\/2022\/06\/correcion-de-estilo-150x150.png 150w\" sizes=\"(max-width: 229px) 100vw, 229px\" \/>\r\n\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\r\n\t\t\t\t\t\t<\/li>\r\n\t\t\t\t\t\t\t\t\t\t\t<\/ul>\r\n\t\t<\/div>\r\n\r\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-d17f2fa\" data-id=\"d17f2fa\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-decf060 elementor-widget elementor-widget-heading\" data-id=\"decf060\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">SERVICIOS<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8677e91 elementor-widget elementor-widget-heading\" data-id=\"8677e91\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Transcreaci\u00f3n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-53f2a81 elementor-widget elementor-widget-text-editor\" data-id=\"53f2a81\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>La transcreaci\u00f3n es una expresi\u00f3n reci\u00e9n acu\u00f1ada que significa algo as\u00ed como traducci\u00f3n creativa. Las empresas deciden recurrir a los servicios de transcreaci\u00f3n cuando necesitan adaptar su mensaje a los valores culturales de un mercado determinado al que intentan dirigirse. Sin este tipo de adaptaci\u00f3n, lo m\u00e1s probable es que el mensaje (cuya creaci\u00f3n seguramente le llev\u00f3 mucho tiempo al equipo de marketing) se pase por alto o se malinterprete en el pa\u00eds de destino. Dicho de otro modo, es menos probable que los clientes compren un producto si no captan el mensaje.<\/p><p>Una parte del servicio de transcreaci\u00f3n es la b\u00fasqueda de nombres de productos. De esta tarea se encargan ling\u00fcistas del pa\u00eds de destino, que se aseguran de que los nombres de los productos propuestos no tengan una connotaci\u00f3n negativa en el pa\u00eds en cuesti\u00f3n.<\/p><p>Otra parte importante del servicio de transcreaci\u00f3n es el an\u00e1lisis del tono. En esta fase, los ling\u00fcistas definen junto con nuestros clientes qui\u00e9nes son los clientes potenciales, c\u00f3mo se les deber\u00eda atraer y qu\u00e9 tipo de mensajes habr\u00eda que evitar.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-gcursor=\"{&quot;cursorType&quot;:&quot;icon&quot;,&quot;cssSelector&quot;:&quot;&quot;,&quot;delay&quot;:0.01,&quot;pulse&quot;:&quot;&quot;,&quot;buzz&quot;:&quot;&quot;,&quot;cursorDot&quot;:&quot;&quot;,&quot;magnet&quot;:false,&quot;glass&quot;:&quot;none&quot;,&quot;elementSettings&quot;:{&quot;value&quot;:{&quot;url&quot;:&quot;https:\\\/\\\/gtu.agency\\\/wp-content\\\/uploads\\\/2022\\\/03\\\/noun-cursor-4717894.svg&quot;,&quot;id&quot;:996},&quot;library&quot;:&quot;svg&quot;}}\" data-pa_mobile_disabled=\"\" class=\"elementor-element elementor-element-c443262 premium-gCursor-yes elementor-widget elementor-widget-button\" data-id=\"c443262\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;premium_global_cursor_switcher&quot;:&quot;yes&quot;,&quot;pa_cursor_icon&quot;:{&quot;value&quot;:{&quot;url&quot;:&quot;https:\\\/\\\/gtu.agency\\\/wp-content\\\/uploads\\\/2022\\\/03\\\/noun-cursor-4717894.svg&quot;,&quot;id&quot;:996},&quot;library&quot;:&quot;svg&quot;},&quot;pa_cursor_type&quot;:&quot;icon&quot;,&quot;cursor_lq_effect&quot;:&quot;none&quot;}\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/gtu.agency\/es\/contacto\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">CONTACTE CON NOSOTROS<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-049b8c2 elementor-section-stretched elementor-section-height-min-height elementor-section-boxed elementor-section-height-default elementor-section-items-middle\" data-id=\"049b8c2\" data-element_type=\"section\" data-e-type=\"section\" id=\"Subtitling\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-4c360ab\" data-id=\"4c360ab\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b5396df elementor-widget elementor-widget-heading\" data-id=\"b5396df\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">SERVICIOS<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fede22a elementor-widget elementor-widget-heading\" data-id=\"fede22a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Subtitulaci\u00f3n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-af10a3f elementor-widget elementor-widget-text-editor\" data-id=\"af10a3f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>La subtitulaci\u00f3n es el proceso de a\u00f1adir texto a cualquier medio audiovisual para expresar aquello que se est\u00e1 diciendo. En esencia, los subt\u00edtulos son una abreviaci\u00f3n escrita del audio hablado. Permiten leer y entender lo que se dice, aunque no se entienda la lengua de los hablantes. Sin subt\u00edtulos, no ser\u00eda posible captar la sutileza que entra\u00f1a la comunicaci\u00f3n verbal.<\/p><p><br \/>Los subt\u00edtulos pueden a\u00f1adirse b\u00e1sicamente a cualquier material que incluya im\u00e1genes en movimiento, pero com\u00fanmente se utilizan en cine y televisi\u00f3n, v\u00eddeos promocionales y corporativos y cada vez son m\u00e1s populares en v\u00eddeos de YouTube e Internet.<\/p><p>Los subt\u00edtulos suelen aparecer en 1 o 2 l\u00edneas de texto, en r\u00e1fagas de 2 a 4 segundos, y son una versi\u00f3n condensada y resumida de lo que se dice. Unos buenos subt\u00edtulos deben permitir al p\u00fablico leerlos y comprenderlos c\u00f3modamente sin dejar de apreciar los elementos visuales.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-gcursor=\"{&quot;cursorType&quot;:&quot;icon&quot;,&quot;cssSelector&quot;:&quot;&quot;,&quot;delay&quot;:0.01,&quot;pulse&quot;:&quot;&quot;,&quot;buzz&quot;:&quot;&quot;,&quot;cursorDot&quot;:&quot;&quot;,&quot;magnet&quot;:false,&quot;glass&quot;:&quot;none&quot;,&quot;elementSettings&quot;:{&quot;value&quot;:{&quot;url&quot;:&quot;https:\\\/\\\/gtu.agency\\\/wp-content\\\/uploads\\\/2022\\\/03\\\/noun-cursor-4717894.svg&quot;,&quot;id&quot;:996},&quot;library&quot;:&quot;svg&quot;}}\" data-pa_mobile_disabled=\"\" class=\"elementor-element elementor-element-515f9c0 premium-gCursor-yes elementor-widget elementor-widget-button\" data-id=\"515f9c0\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;premium_global_cursor_switcher&quot;:&quot;yes&quot;,&quot;pa_cursor_icon&quot;:{&quot;value&quot;:{&quot;url&quot;:&quot;https:\\\/\\\/gtu.agency\\\/wp-content\\\/uploads\\\/2022\\\/03\\\/noun-cursor-4717894.svg&quot;,&quot;id&quot;:996},&quot;library&quot;:&quot;svg&quot;},&quot;pa_cursor_type&quot;:&quot;icon&quot;,&quot;cursor_lq_effect&quot;:&quot;none&quot;}\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/gtu.agency\/es\/contacto\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">CONTACTE CON NOSOTROS<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-c705567\" data-id=\"c705567\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3417134 elementor-widget elementor-widget-premium-img-layers-addon\" data-id=\"3417134\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"premium-img-layers-addon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\r\n\t\t<div class=\"premium-img-layers-wrapper\" data-devices=\"[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;]\">\r\n\t\t\t<ul class=\"premium-img-layers-list-wrapper\">\r\n\t\t\t\t\r\n\t\t\t\t\t\t<li class=\"premium-img-layers-list-item  elementor-repeater-item-bee583e premium-img-layer-zoomin\" style=\"opacity: 0\" data-settings=\"{&quot;animation&quot;:&quot;fadeInLeft&quot;,&quot;duration&quot;:&quot;animated-&quot;,&quot;delay&quot;:0}\" data-float=\"true\" data-float-translate=\"true\" data-floatx-start=\"-5\" data-floatx-end=\"5\" data-floaty-start=\"-5\" data-floaty-end=\"5\" data-float-translate-speed=\"1\" data-layer-hide=\"&quot;&quot;\">\r\n\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"297\" height=\"298\" src=\"https:\/\/gtu.agency\/wp-content\/uploads\/2022\/06\/SPOTTING.png\" class=\"attachment-full size-full premium-img-layers-image\" alt=\"\" srcset=\"https:\/\/gtu.agency\/wp-content\/uploads\/2022\/06\/SPOTTING.png 297w, https:\/\/gtu.agency\/wp-content\/uploads\/2022\/06\/SPOTTING-150x150.png 150w\" sizes=\"(max-width: 297px) 100vw, 297px\" \/>\r\n\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\r\n\t\t\t\t\t\t<\/li>\r\n\t\t\t\t\r\n\t\t\t\t\t\t<li class=\"premium-img-layers-list-item  elementor-repeater-item-e9e99b5 premium-img-layer-zoomin\" data-float=\"true\" data-float-translate=\"true\" data-floatx-start=\"-5\" data-floatx-end=\"5\" data-floaty-start=\"7\" data-floaty-end=\"19\" data-float-translate-speed=\"1\" data-layer-hide=\"&quot;&quot;\">\r\n\t\t\t\t\t\t<img decoding=\"async\" width=\"270\" height=\"270\" src=\"https:\/\/gtu.agency\/wp-content\/uploads\/2022\/06\/tradcuccion.png\" class=\"attachment-full size-full premium-img-layers-image\" alt=\"\" srcset=\"https:\/\/gtu.agency\/wp-content\/uploads\/2022\/06\/tradcuccion.png 270w, https:\/\/gtu.agency\/wp-content\/uploads\/2022\/06\/tradcuccion-150x150.png 150w\" sizes=\"(max-width: 270px) 100vw, 270px\" \/>\r\n\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\r\n\t\t\t\t\t\t<\/li>\r\n\t\t\t\t\r\n\t\t\t\t\t\t<li class=\"premium-img-layers-list-item  elementor-repeater-item-8fa6f1e premium-img-layer-zoomin\" data-float=\"true\" data-float-translate=\"true\" data-floatx-start=\"-5\" data-floatx-end=\"5\" data-floaty-start=\"7\" data-floaty-end=\"19\" data-float-translate-speed=\"1\" data-layer-hide=\"&quot;&quot;\">\r\n\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"230\" height=\"229\" src=\"https:\/\/gtu.agency\/wp-content\/uploads\/2022\/03\/Group-75.png\" class=\"attachment-full size-full premium-img-layers-image\" alt=\"\" srcset=\"https:\/\/gtu.agency\/wp-content\/uploads\/2022\/03\/Group-75.png 230w, https:\/\/gtu.agency\/wp-content\/uploads\/2022\/03\/Group-75-150x150.png 150w\" sizes=\"(max-width: 230px) 100vw, 230px\" \/>\r\n\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\r\n\t\t\t\t\t\t<\/li>\r\n\t\t\t\t\r\n\t\t\t\t\t\t<li class=\"premium-img-layers-list-item  elementor-repeater-item-a052f07 premium-img-layer-zoomin\" data-float=\"true\" data-float-translate=\"true\" data-floatx-start=\"-5\" data-floatx-end=\"5\" data-floaty-start=\"-5\" data-floaty-end=\"5\" data-float-translate-speed=\"1\" data-float-opacity=\"true\" data-float-opacity-value=\"0.5\" data-float-opacity-speed=\"1\" data-layer-hide=\"&quot;&quot;\">\r\n\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"194\" height=\"194\" src=\"https:\/\/gtu.agency\/wp-content\/uploads\/2022\/06\/CONTROL-DE-CALIDAD-1.png\" class=\"attachment-full size-full premium-img-layers-image\" alt=\"\" srcset=\"https:\/\/gtu.agency\/wp-content\/uploads\/2022\/06\/CONTROL-DE-CALIDAD-1.png 194w, https:\/\/gtu.agency\/wp-content\/uploads\/2022\/06\/CONTROL-DE-CALIDAD-1-150x150.png 150w\" sizes=\"(max-width: 194px) 100vw, 194px\" \/>\r\n\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\r\n\t\t\t\t\t\t<\/li>\r\n\t\t\t\t\t\t\t\t\t\t\t<\/ul>\r\n\t\t<\/div>\r\n\r\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-80510bd elementor-section-height-min-height elementor-section-stretched elementor-reverse-mobile elementor-section-boxed elementor-section-height-default elementor-section-items-middle\" data-id=\"80510bd\" data-element_type=\"section\" data-e-type=\"section\" id=\"Linguistic\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-719967c\" data-id=\"719967c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-20f975a elementor-widget elementor-widget-premium-img-layers-addon\" data-id=\"20f975a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"premium-img-layers-addon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\r\n\t\t<div class=\"premium-img-layers-wrapper\" data-devices=\"[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;]\">\r\n\t\t\t<ul class=\"premium-img-layers-list-wrapper\">\r\n\t\t\t\t\r\n\t\t\t\t\t\t<li class=\"premium-img-layers-list-item  elementor-repeater-item-bee583e premium-img-layer-zoomin\" style=\"opacity: 0\" data-settings=\"{&quot;animation&quot;:&quot;fadeInLeft&quot;,&quot;duration&quot;:&quot;animated-&quot;,&quot;delay&quot;:0}\" data-float=\"true\" data-float-translate=\"true\" data-floatx-start=\"-5\" data-floatx-end=\"5\" data-floaty-start=\"-5\" data-floaty-end=\"5\" data-float-translate-speed=\"1\" data-layer-hide=\"&quot;&quot;\">\r\n\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"297\" height=\"297\" src=\"https:\/\/gtu.agency\/wp-content\/uploads\/2022\/06\/actualizacion.png\" class=\"attachment-full size-full premium-img-layers-image\" alt=\"\" srcset=\"https:\/\/gtu.agency\/wp-content\/uploads\/2022\/06\/actualizacion.png 297w, https:\/\/gtu.agency\/wp-content\/uploads\/2022\/06\/actualizacion-150x150.png 150w\" sizes=\"(max-width: 297px) 100vw, 297px\" \/>\r\n\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\r\n\t\t\t\t\t\t<\/li>\r\n\t\t\t\t\r\n\t\t\t\t\t\t<li class=\"premium-img-layers-list-item  elementor-repeater-item-e9e99b5 premium-img-layer-zoomin\" data-float=\"true\" data-float-translate=\"true\" data-floatx-start=\"-5\" data-floatx-end=\"5\" data-floaty-start=\"7\" data-floaty-end=\"19\" data-float-translate-speed=\"1\" data-layer-hide=\"&quot;&quot;\">\r\n\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"222\" height=\"222\" src=\"https:\/\/gtu.agency\/wp-content\/uploads\/2022\/06\/implementacion-de-cambios.png\" class=\"attachment-full size-full premium-img-layers-image\" alt=\"\" srcset=\"https:\/\/gtu.agency\/wp-content\/uploads\/2022\/06\/implementacion-de-cambios.png 222w, https:\/\/gtu.agency\/wp-content\/uploads\/2022\/06\/implementacion-de-cambios-150x150.png 150w\" sizes=\"(max-width: 222px) 100vw, 222px\" \/>\r\n\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\r\n\t\t\t\t\t\t<\/li>\r\n\t\t\t\t\r\n\t\t\t\t\t\t<li class=\"premium-img-layers-list-item  elementor-repeater-item-a052f07 premium-img-layer-zoomin\" data-float=\"true\" data-float-translate=\"true\" data-floatx-start=\"-5\" data-floatx-end=\"5\" data-floaty-start=\"-5\" data-floaty-end=\"5\" data-float-translate-speed=\"1\" data-float-opacity=\"true\" data-float-opacity-value=\"0.5\" data-float-opacity-speed=\"1\" data-layer-hide=\"&quot;&quot;\">\r\n\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"229\" height=\"229\" src=\"https:\/\/gtu.agency\/wp-content\/uploads\/2022\/06\/informe-de-cambios.png\" class=\"attachment-full size-full premium-img-layers-image\" alt=\"\" srcset=\"https:\/\/gtu.agency\/wp-content\/uploads\/2022\/06\/informe-de-cambios.png 229w, https:\/\/gtu.agency\/wp-content\/uploads\/2022\/06\/informe-de-cambios-150x150.png 150w\" sizes=\"(max-width: 229px) 100vw, 229px\" \/>\r\n\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\r\n\t\t\t\t\t\t<\/li>\r\n\t\t\t\t\r\n\t\t\t\t\t\t<li class=\"premium-img-layers-list-item  elementor-repeater-item-59d26f8 premium-img-layer-zoomin\" data-float=\"true\" data-float-translate=\"true\" data-floatx-start=\"-5\" data-floatx-end=\"5\" data-floaty-start=\"-5\" data-floaty-end=\"5\" data-float-translate-speed=\"1\" data-float-opacity=\"true\" data-float-opacity-value=\"0.5\" data-float-opacity-speed=\"1\" data-layer-hide=\"&quot;&quot;\">\r\n\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"194\" height=\"194\" src=\"https:\/\/gtu.agency\/wp-content\/uploads\/2022\/06\/CONTROL-DE-CALIDAD-1.png\" class=\"attachment-full size-full premium-img-layers-image\" alt=\"\" srcset=\"https:\/\/gtu.agency\/wp-content\/uploads\/2022\/06\/CONTROL-DE-CALIDAD-1.png 194w, https:\/\/gtu.agency\/wp-content\/uploads\/2022\/06\/CONTROL-DE-CALIDAD-1-150x150.png 150w\" sizes=\"(max-width: 194px) 100vw, 194px\" \/>\r\n\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\r\n\t\t\t\t\t\t<\/li>\r\n\t\t\t\t\t\t\t\t\t\t\t<\/ul>\r\n\t\t<\/div>\r\n\r\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-213cd0e\" data-id=\"213cd0e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6a1bded elementor-widget elementor-widget-heading\" data-id=\"6a1bded\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">SERVICIOS<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1c20eea elementor-widget elementor-widget-heading\" data-id=\"1c20eea\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Pruebas ling\u00fc\u00edsticas<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7d6bb01 elementor-widget elementor-widget-text-editor\" data-id=\"7d6bb01\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Las pruebas ling\u00fc\u00edsticas son una parte de las pruebas no funcionales, que se utilizan para evaluar la calidad contextual y ling\u00fc\u00edstica de un producto de software para una zona o un p\u00fablico determinados. Ayudan a que el software sea culturalmente apropiado revisando aspectos como el contexto, la gram\u00e1tica o las normas ling\u00fc\u00edsticas.<br \/><br \/>Adem\u00e1s, gracias a las pruebas ling\u00fc\u00edsticas, el equipo de pruebas garantiza que un software o sitio web tengan calidad a nivel mundial y satisfagan las necesidades de las personas de una cultura determinada.<br \/><br \/>Aparte de la calidad funcional y no funcional, un producto de software tambi\u00e9n debe cumplir las normas de localizaci\u00f3n y ling\u00fc\u00edsticas para satisfacer las necesidades y los requisitos de los usuarios, que pertenecen a un contexto cultural, territorio o zona determinados. Si se ignoran, estos aspectos pueden afectar al valor de la empresa en el mercado local. As\u00ed pues, las empresas pueden realizar pruebas ling\u00fc\u00edsticas mediante las pr\u00e1cticas mencionadas previamente o bien pueden encargar esta tarea a un tercero para garantizar que tanto el contexto como el lenguaje del producto de software sean impecables y precisos.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-gcursor=\"{&quot;cursorType&quot;:&quot;icon&quot;,&quot;cssSelector&quot;:&quot;&quot;,&quot;delay&quot;:0.01,&quot;pulse&quot;:&quot;&quot;,&quot;buzz&quot;:&quot;&quot;,&quot;cursorDot&quot;:&quot;&quot;,&quot;magnet&quot;:false,&quot;glass&quot;:&quot;none&quot;,&quot;elementSettings&quot;:{&quot;value&quot;:{&quot;url&quot;:&quot;https:\\\/\\\/gtu.agency\\\/wp-content\\\/uploads\\\/2022\\\/03\\\/noun-cursor-4717894.svg&quot;,&quot;id&quot;:996},&quot;library&quot;:&quot;svg&quot;}}\" data-pa_mobile_disabled=\"\" class=\"elementor-element elementor-element-1ba1e6f premium-gCursor-yes elementor-widget elementor-widget-button\" data-id=\"1ba1e6f\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;premium_global_cursor_switcher&quot;:&quot;yes&quot;,&quot;pa_cursor_icon&quot;:{&quot;value&quot;:{&quot;url&quot;:&quot;https:\\\/\\\/gtu.agency\\\/wp-content\\\/uploads\\\/2022\\\/03\\\/noun-cursor-4717894.svg&quot;,&quot;id&quot;:996},&quot;library&quot;:&quot;svg&quot;},&quot;pa_cursor_type&quot;:&quot;icon&quot;,&quot;cursor_lq_effect&quot;:&quot;none&quot;}\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/gtu.agency\/es\/contacto\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">CONTACTE CON NOSOTROS<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-eabfd78 elementor-section-stretched elementor-section-height-min-height elementor-section-boxed elementor-section-height-default elementor-section-items-middle\" data-id=\"eabfd78\" data-element_type=\"section\" data-e-type=\"section\" id=\"Ancillary\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-ef56eca\" data-id=\"ef56eca\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a58cad4 elementor-widget elementor-widget-heading\" data-id=\"a58cad4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">SERVICIOS<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f3bdfd7 elementor-widget elementor-widget-heading\" data-id=\"f3bdfd7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Servicios auxiliares<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7b8b4c5 elementor-widget elementor-widget-text-editor\" data-id=\"7b8b4c5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Hay muchos servicios auxiliares que ayudan a garantizar el \u00e9xito de un proyecto, por ejemplo, la creaci\u00f3n de glosarios, el DTP, el desarrollo de gu\u00edas de estilo o la alineaci\u00f3n.<br \/><br \/>La creaci\u00f3n de glosarios consiste en identificar y documentar la terminolog\u00eda clave para que luego se traduzca y utilice de manera coherente en todos los textos. Las empresas eligen este servicio porque quieren evitar la erosi\u00f3n de la marca por culpa de la incoherencia del mensaje, ya que puede confundir a los clientes.<br \/><br \/>El DTP (desktop publishing), tambi\u00e9n conocido como maquetaci\u00f3n, es el proceso por el cual un texto se convierte en una publicaci\u00f3n que contiene elementos visuales y a la que se le ha aplicado el formato adecuado para su posterior impresi\u00f3n. En GTU ofrecemos DTP multiling\u00fce.<br \/><br \/>Por su parte, una gu\u00eda de estilo sirve para documentar ciertos aspectos ling\u00fc\u00edsticos que pueden dar lugar a errores o incoherencias, por ejemplo, el uso de s\u00edmbolos monetarios o unidades de medida, la elecci\u00f3n entre estilo formal o informal para dirigirse al p\u00fablico o el lenguaje inclusivo.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-gcursor=\"{&quot;cursorType&quot;:&quot;icon&quot;,&quot;cssSelector&quot;:&quot;&quot;,&quot;delay&quot;:0.01,&quot;pulse&quot;:&quot;&quot;,&quot;buzz&quot;:&quot;&quot;,&quot;cursorDot&quot;:&quot;&quot;,&quot;magnet&quot;:false,&quot;glass&quot;:&quot;none&quot;,&quot;elementSettings&quot;:{&quot;value&quot;:{&quot;url&quot;:&quot;https:\\\/\\\/gtu.agency\\\/wp-content\\\/uploads\\\/2022\\\/03\\\/noun-cursor-4717894.svg&quot;,&quot;id&quot;:996},&quot;library&quot;:&quot;svg&quot;}}\" data-pa_mobile_disabled=\"\" class=\"elementor-element elementor-element-1760f93 premium-gCursor-yes elementor-widget elementor-widget-button\" data-id=\"1760f93\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;premium_global_cursor_switcher&quot;:&quot;yes&quot;,&quot;pa_cursor_icon&quot;:{&quot;value&quot;:{&quot;url&quot;:&quot;https:\\\/\\\/gtu.agency\\\/wp-content\\\/uploads\\\/2022\\\/03\\\/noun-cursor-4717894.svg&quot;,&quot;id&quot;:996},&quot;library&quot;:&quot;svg&quot;},&quot;pa_cursor_type&quot;:&quot;icon&quot;,&quot;cursor_lq_effect&quot;:&quot;none&quot;}\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/gtu.agency\/es\/contacto\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">CONTACTE CON NOSOTROS<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-620f221\" data-id=\"620f221\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9d310bd elementor-widget elementor-widget-premium-img-layers-addon\" data-id=\"9d310bd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"premium-img-layers-addon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\r\n\t\t<div class=\"premium-img-layers-wrapper\" data-devices=\"[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;]\">\r\n\t\t\t<ul class=\"premium-img-layers-list-wrapper\">\r\n\t\t\t\t\r\n\t\t\t\t\t\t<li class=\"premium-img-layers-list-item  elementor-repeater-item-bee583e premium-img-layer-zoomin\" style=\"opacity: 0\" data-settings=\"{&quot;animation&quot;:&quot;fadeInLeft&quot;,&quot;duration&quot;:&quot;animated-&quot;,&quot;delay&quot;:0}\" data-float=\"true\" data-float-translate=\"true\" data-floatx-start=\"-5\" data-floatx-end=\"5\" data-floaty-start=\"-5\" data-floaty-end=\"5\" data-float-translate-speed=\"1\" data-layer-hide=\"&quot;&quot;\">\r\n\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"297\" height=\"298\" src=\"https:\/\/gtu.agency\/wp-content\/uploads\/2022\/06\/alineacion.png\" class=\"attachment-full size-full premium-img-layers-image\" alt=\"\" srcset=\"https:\/\/gtu.agency\/wp-content\/uploads\/2022\/06\/alineacion.png 297w, https:\/\/gtu.agency\/wp-content\/uploads\/2022\/06\/alineacion-150x150.png 150w\" sizes=\"(max-width: 297px) 100vw, 297px\" \/>\r\n\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\r\n\t\t\t\t\t\t<\/li>\r\n\t\t\t\t\r\n\t\t\t\t\t\t<li class=\"premium-img-layers-list-item  elementor-repeater-item-e9e99b5 premium-img-layer-zoomin\" data-float=\"true\" data-float-translate=\"true\" data-floatx-start=\"-5\" data-floatx-end=\"5\" data-floaty-start=\"7\" data-floaty-end=\"19\" data-float-translate-speed=\"1\" data-layer-hide=\"&quot;&quot;\">\r\n\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"288\" height=\"288\" src=\"https:\/\/gtu.agency\/wp-content\/uploads\/2022\/06\/creacion-de-glosarios.png\" class=\"attachment-full size-full premium-img-layers-image\" alt=\"\" srcset=\"https:\/\/gtu.agency\/wp-content\/uploads\/2022\/06\/creacion-de-glosarios.png 288w, https:\/\/gtu.agency\/wp-content\/uploads\/2022\/06\/creacion-de-glosarios-150x150.png 150w\" sizes=\"(max-width: 288px) 100vw, 288px\" \/>\r\n\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\r\n\t\t\t\t\t\t<\/li>\r\n\t\t\t\t\r\n\t\t\t\t\t\t<li class=\"premium-img-layers-list-item  elementor-repeater-item-8fa6f1e premium-img-layer-zoomin\" data-float=\"true\" data-float-translate=\"true\" data-floatx-start=\"-5\" data-floatx-end=\"5\" data-floaty-start=\"7\" data-floaty-end=\"19\" data-float-translate-speed=\"1\" data-layer-hide=\"&quot;&quot;\">\r\n\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"230\" height=\"229\" src=\"https:\/\/gtu.agency\/wp-content\/uploads\/2022\/06\/subtitulacion.png\" class=\"attachment-full size-full premium-img-layers-image\" alt=\"\" srcset=\"https:\/\/gtu.agency\/wp-content\/uploads\/2022\/06\/subtitulacion.png 230w, https:\/\/gtu.agency\/wp-content\/uploads\/2022\/06\/subtitulacion-150x150.png 150w\" sizes=\"(max-width: 230px) 100vw, 230px\" \/>\r\n\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\r\n\t\t\t\t\t\t<\/li>\r\n\t\t\t\t\r\n\t\t\t\t\t\t<li class=\"premium-img-layers-list-item  elementor-repeater-item-a052f07 premium-img-layer-zoomin\" data-float=\"true\" data-float-translate=\"true\" data-floatx-start=\"-5\" data-floatx-end=\"5\" data-floaty-start=\"-5\" data-floaty-end=\"5\" data-float-translate-speed=\"1\" data-float-opacity=\"true\" data-float-opacity-value=\"0.5\" data-float-opacity-speed=\"1\" data-layer-hide=\"&quot;&quot;\">\r\n\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"165\" height=\"165\" src=\"https:\/\/gtu.agency\/wp-content\/uploads\/2022\/03\/Group-87.png\" class=\"attachment-full size-full premium-img-layers-image\" alt=\"\" srcset=\"https:\/\/gtu.agency\/wp-content\/uploads\/2022\/03\/Group-87.png 165w, https:\/\/gtu.agency\/wp-content\/uploads\/2022\/03\/Group-87-150x150.png 150w\" sizes=\"(max-width: 165px) 100vw, 165px\" \/>\r\n\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\r\n\t\t\t\t\t\t<\/li>\r\n\t\t\t\t\r\n\t\t\t\t\t\t<li class=\"premium-img-layers-list-item  elementor-repeater-item-d5bbac6 premium-img-layer-zoomin\" data-float=\"true\" data-float-translate=\"true\" data-floatx-start=\"-5\" data-floatx-end=\"5\" data-floaty-start=\"-5\" data-floaty-end=\"5\" data-float-translate-speed=\"1\" data-float-opacity=\"true\" data-float-opacity-value=\"0.5\" data-float-opacity-speed=\"1\" data-layer-hide=\"&quot;&quot;\">\r\n\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"230\" height=\"229\" src=\"https:\/\/gtu.agency\/wp-content\/uploads\/2022\/06\/desarrollo-de-guias.png\" class=\"attachment-full size-full premium-img-layers-image\" alt=\"\" srcset=\"https:\/\/gtu.agency\/wp-content\/uploads\/2022\/06\/desarrollo-de-guias.png 230w, https:\/\/gtu.agency\/wp-content\/uploads\/2022\/06\/desarrollo-de-guias-150x150.png 150w\" sizes=\"(max-width: 230px) 100vw, 230px\" \/>\r\n\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\r\n\t\t\t\t\t\t<\/li>\r\n\t\t\t\t\t\t\t\t\t\t\t<\/ul>\r\n\t\t<\/div>\r\n\r\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>servicios Traducci\u00f3n La traducci\u00f3n es el proceso de traducir un texto de una lengua a otra. El enfoque de un proyecto de traducci\u00f3n depende de por qu\u00e9 un contenido determinado se ha creado en primera instancia. Por ejemplo, hay contenido de preventa que sirve para convencer a clientes potenciales de que compren un producto. Hay &#8230; <a title=\"Servicios\" class=\"read-more\" href=\"https:\/\/gtu.agency\/es\/que-hacemos\/\" aria-label=\"Leer m\u00e1s sobre Servicios\">Leer m\u00e1s<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-1521","page","type-page","status-publish"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>GTU | Services<\/title>\n<meta name=\"description\" content=\"There are three basic pillars in every translation project at GTU: Translation, Editing and Quality assurance.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/gtu.agency\/de\/what-we-do\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"GTU | Services\" \/>\n<meta property=\"og:description\" content=\"There are three basic pillars in every translation project at GTU: Translation, Editing and Quality assurance.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/gtu.agency\/de\/what-we-do\/\" \/>\n<meta property=\"og:site_name\" content=\"GtU\" \/>\n<meta property=\"article:modified_time\" content=\"2023-03-16T15:47:51+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/gtu.agency\/wp-content\/uploads\/2022\/06\/edicion.png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data1\" content=\"9 minutos\" \/>\n<script type=\"application\/ld+json\" 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